Hot 97 Interview with boogaloo

No matter what is being supplied, a hustler is only as good as his word. With Missouri serving up some of the hottest product in the Graphics industry, native son Joseph Lynn Imes,Betta Known as JOE,stands as one of the most exciting merchants of cool to emerge in years. Thanks to underground businesses like “Sign Co” and “Mo-Swag,” Joes street swagger and authentic style has quickly made believers out of some the biggest players in the game, from Area 51 to Skinny pimp, and others in his native Phelps County, and throughout the midwest to the south, Joe has created nothing short of a movement. Like many hustlers on the street,art wasn’t in Joe's original game plan. As CEO of Mo Swag Graphics and Co-Founder of MX Design Studios,Joe wasnt content to ONLY stack his paper from the background. “Basically, I’m a real dude, so I can relate more to a lot of people,” Joe says of his appeal. “ I don’t just design or whatever for the clubs, or for the music scene, i represent the struggle, the hungry artists out here getting slept on, i want to give these kids direction so we can keep this art alive,and hopefully restore some of the morals back into the game, as far as the street.” What sets Joe apart is his incredible vision for the future of independant artists and his ability to continue making those visions reality.

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